AI generates.
Craft decides.
AI generates.
Craft decides.
Design Director — Brand, Product & Experience
Design Director
Brand, Product & Experience
Design Director — Brand, Product & Experience
Hey — I’m Jørgen Winsnes, a designer based in Norway. I design brands, products, and experiences that help businesses become clearer, more trusted, and easier to connect with. I was a founding partner and design director at Good Morning, where the work earned more than 100 awards — not for decoration, but because the thinking worked. Today, I’m Head of Design at Club, working across brand, product, and experience to create systems that feel clear, intuitive, and human. As AI accelerates creation and more digital experiences begin to feel increasingly interchangeable, I believe clarity and craft become even more valuable. Because design isn’t just what a brand says — it’s how a business feels to people.
Hey — I’m Jørgen Winsnes, a designer based in Norway. I design brands, products, and experiences that help businesses become clearer, more trusted, and easier to connect with. I was a founding partner and design director at Good Morning, where the work earned more than 100 awards — not for decoration, but because the thinking worked. Today, I’m Head of Design at Club, working across brand, product, and experience to create systems that feel clear, intuitive, and human. As AI accelerates creation and more digital experiences begin to feel increasingly interchangeable, I believe clarity and craft become even more valuable. Because design isn’t just what a brand says — it’s how a business feels to people.
Selected work
I create — constantly. It’s how I think. It’s how I move.
I create — constantly. It’s how I think. It’s how I move.
I create — constantly. It’s how I think. It’s how I move.
Designing a unifying digital layer for a multi-brand company
Webdesign
Designing the Admin Around the Product Experience
Web platform
Turning idle time into earning
Concept, Platform design, App design, Animation
Designing a Compounding Growth System
Concept, Platform design, App design, Animation
From two systems to one product
Design System
Creating community gravity
Brand Identity
Designing a website that turns clarity into conversion
Website
Translating a new brand into a modern digital banking experience
Web platform
Bringing Ibsen Back to Life
App
Fashion Week Fantasy
App design
Making a different kind of bank visible
Rebranding
Turning uncertainty into commitment
Website
Making meaning visible
Branding
Making a bank that guides you
Webdesign
Excellence in execution
Branding, communication and web
Making shared charging infrastructure manageable
Design System
Charging without thinking
Design System
When everything matters, nothing stands out
Website
Turning Kvadraturen into something people explore — not just pass through
Website
Making total cost visible, credible, and actionable
B2B website
A story you control
Interactive website
From distortion to emotional accuracy
Branding Imagery
Find a Burger Inside a Burger
Website
Making real ingredient sourcing something people could feel
Website
A brand system for a more modern, technology-driven real estate companyNordvik
Branding
Every listing sells two homes
Website
Designing trust into instant property valuation
App
Content is everywhere. Control creates influence.
Website / Blog
A Story Worth Savoring
Website
Turning idle time into earning
Concept, Platform design, App design, Animation
Designing a Compounding Growth System
Concept, Platform design, App design, Animation
From two systems to one product
Design System
Creating community gravity
Brand Identity
Designing a website that turns clarity into conversion
Website
Translating a new brand into a modern digital banking experience
Web platform
Bringing Ibsen Back to Life
App
Fashion Week Fantasy
App design
Making a different kind of bank visible
Rebranding
Turning uncertainty into commitment
Website
Making meaning visible
Branding
Making a bank that guides you
Webdesign
Excellence in execution
Branding, communication and web
Making shared charging infrastructure manageable
Design System
Charging without thinking
Design System
When everything matters, nothing stands out
Website
Turning Kvadraturen into something people explore — not just pass through
Website
Making total cost visible, credible, and actionable
B2B website
A story you control
Interactive website
From distortion to emotional accuracy
Branding Imagery
Find a Burger Inside a Burger
Website
Making real ingredient sourcing something people could feel
Website
A brand system for a more modern, technology-driven real estate companyNordvik
Branding
Every listing sells two homes
Website
Designing trust into instant property valuation
App
Content is everywhere. Control creates influence.
Website / Blog
A Story Worth Savoring
Website
Creating community gravity
Brand Identity
Designing a website that turns clarity into conversion
Website
Translating a new brand into a modern digital banking experience
Web platform
Bringing Ibsen Back to Life
App
Fashion Week Fantasy
App design
Making a different kind of bank visible
Rebranding
Turning uncertainty into commitment
Website
Making meaning visible
Branding
Making a bank that guides you
Webdesign
Excellence in execution
Branding, communication and web
Making shared charging infrastructure manageable
Design System
Charging without thinking
Design System
When everything matters, nothing stands out
Website
Turning Kvadraturen into something people explore — not just pass through
Website
Making total cost visible, credible, and actionable
B2B website
A story you control
Interactive website
From distortion to emotional accuracy
Branding Imagery
Find a Burger Inside a Burger
Website
Making real ingredient sourcing something people could feel
Website
A brand system for a more modern, technology-driven real estate companyNordvik
Branding
Every listing sells two homes
Website
Designing trust into instant property valuation
App
Content is everywhere. Control creates influence.
Website / Blog
A Story Worth Savoring
Website